“50 years dressing dreams”a book that reflects the history of the bridal fashion integrating the creation and evolution of the brand. If you are a Pronovias follower and passionate of the world of weddings, this book becomes a mandatory reading.
You will discover the firm’s essence, spirit and history. Divided into 14 chapters, the book takes readers on a journey through the creation and evolution of the firm as well as the different rituals in each culture and the iconic dresses and weddings that have marked a before and after.
Pronovias is a family firm that began life in ‘El Suizo’, a prestigious Barcelona store founded by Alberto Palatchi Bienveniste in 1922 that specialised in lace, embroidery and high-quality silk fabrics. In 1964, Alberto Palatchi Ribera joined the company, which presented its first collection of prêt-a-porter wedding gowns in Spain in 1964 – and the brand was born.A magical story for a long heritage.
The book has been written by historian and journalist Charo Mora and pays tribute to brides around the world.
Download it here and enjoy it!
The Czech top model Karolina Kurkova has been the 50th anniversary ambassador. Don’t miss the exclusive photo session she did for the book. She appears modelling some of the most symbolic Pronovias styles. This selection of creations represents the essence of the firm’s last ten years. Watch it here!
You can follow everything that has happened in our Social Media platforms around the launch of the book through the hashtag #PronoviasBook