Archive for October, 2015


Oct 22, 2015

#PronoviasItBrides – Eclectic Berlin Bride

Popular German blogger Anni from Fashion Hippie Loves is the first of the many ‘It Brides’ to model our designs this season.

How would you like to be an ‘It’ Bride? ‘It Brides’ are women who want to tie the knot dressed in traditional white while still looking fashionable. If looking too traditional is not for you, let our ‘It Brides’ inspire you and guide you to find your own style.  Who better to guide you and show you how to put a really stylish bridal ensemble together than the world’s most influential fashion experts?

Berlin-based Anni is the eclectic bride, who knows all about mixing and matching different styles. A city that is a unique magnet for artists. A city brimming with fashion and design. A city famous for history and culture.

EMPIRE: Pleasure dress +  Proais blouse

A truly regal outfit. The bride becomes part of the majesty of the city Cathedral. A two-piece dress from the Pronovias 2016 collection that includes the brand’s unmistakable hallmark shirt. We love the ponytail, which gives a casual air to the outfit, so popular among brides who want to look their most natural.

Fashion Hippie Loves

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Oct 14, 2015

Pronovias hosts first runway show during New York Bridal Week

Pronovias, the world’s leading bridal fashion firm, showed during New York International Bridal week for the first time on October 10th. The runway show took place at the historic 583 Park Avenue and showcased the 2016 collections of Atelier Pronovias and Pronovias.

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Creative Director Hervé Moreau drew inspiration for the 2016 collection from the company’s long, successful trajectory and introduces new categories from Pronovias to the US market. These include a number of looks comprised of separates, each with a bodice and skirt. This concept allows for endless mixing and matching possibilities. The gemstone embroidery in the jewelled dresses was another standout, and the brand’s signature shirt dress style took on new life.

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Sumptuous fabrics were the essence of the collection, including exquisite French and Chantilly lace, mikado silk, crepe or brocade. Lingerie-inspired dresses with a touch of Hollywood glamour from the thirties and forties ruled the runway. Tulle was beaded with delicate embroidery to create a magical tattoo effect on the skin, especially on long sleeves and at the neckline and back. Floral lace, hand-draping, and embroidery give a romantic air to plunging backs and necklines.

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Sumptuous fabrics were the essence of the collection, including exquisite French and Chantilly lace, mikado silk, crepe or brocade. Lingerie-inspired dresses with a touch of Hollywood glamour from the thirties and forties ruled the runway. Tulle was beaded with delicate embroidery to create a magical tattoo effect on the skin, especially on long sleeves and at the neckline and back. Floral lace, hand-draping, and embroidery give a romantic air to plunging backs and necklines.

Special guests included influencers & members of the upcoming “Pronovias It Brides” campaign Danielle Bernstein of We Wore What, Rumi Neely of Fashion Toast and Jennifer Grace of Native Fox.  cast for the show featured top model Romee Strijd.

 The “Pronovias It Brides” also includes blogger, actress and television personality Whitney Port in addition to Bernstein, Neely and Grace. The campaign will feature the girls dressed as brides for the first time, in twelve dresses of their choice shot at the most iconic locations in New York City.

Hair for the runway show was by AVEDA.

 

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