Nov 21, 2016

#PronoviasParis Grand Opening

Last Thursday, November 17th, we had the unique pleasure of opening our newest flagship store in Paris, located on Place des Victoires 9. The special event was hosted in collaboration with Paris Tout P’tits, a non-profit organization founded in 1992 with the mission of helping to meet the needs of babies born into impoverished families in Paris.

Guests enjoying themselves in our newest flagship in Paris

Guests enjoying themselves in our newest flagship in Paris

The beautiful new store, situated in the heart of Paris, has a total surface area of 650 square meters with 35 square meters of window display space. All of brides-to-be in the city of lights can come here to dress their dreams with products from the Atelier Pronovias, Pronovias, Pronovias Cocktail, and Accessories collections.

Among the 250 guests at the event, we had the honour of welcoming French singer and actress Josephine de la Baume, wearing COIMBRA dress from the Pronovias Cocktail Collection, an elegant evening gown with a V-neckline. Flawless in the Chantilly lace confection with gemstone embellishments, she added: “I love the silhouette and the fluidness of this dress; it subtly reveals and flatters the feminine shape.”

Josephine de La Baume, PRONOVIAS Creative Director, Hervé Moreau, and Caroline Bassac

Josephine de La Baume, PRONOVIAS Creative Director, Hervé Moreau, and Caroline Bassac

French influencer Caroline Bassac, author of the blog Beauté Active and the newest edition to the 2017 #PronoviasItBrides project, also was present for the special occasion and wore the BREDA jumpsuit in navy.

In addition to Caroline’s presence, we were also joined by well-known French bloggers including but not limited to: Noholita, Megan Vlt, Anne Caroline.w, Marie of Into Your Closet, and Margaux Slv. Moreover, our French wedding blogger that we collaborate with, La Mariée en Colère, also did impeccable live social media coverage while at the opening.

During the day we hosted a Press Day that included personal meet & greets with our Creative Director, Hervé Moreau. Top French media outlets such as Madame Figaro and Mariages did not want to miss out on an opportunity to interview Hervé.

More than 200 people from Parisian society, many friends and contacts from the Paris Tout P’tits organization, enjoyed themselves at the opening, sipping cocktails and experiencing the Pronovias magic first-hand. The event was a total success!

Must have ingredient for any successful opening: scrumptious catering!

Must have ingredient for any successful opening: scrumptious catering!

If you’re in or around Paris, make sure you stop by our flagship store in the heart of the city, and discover the newest designs we’ve got for all the future brides-to-be! Request your appointment here.

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