Fashion Show


Oct 08, 2016

Pronovias Fashion Show Dazzles during New York Bridal Fashion Week

Pronovias presents the new designs from the Atelier Pronovias 2017 Collection at our runway show during the bi-annual New York Bridal Fashion Week! The highly-anticipated event took place at the historic Prince George Ballroom in midtown Manhattan.

NIARA gown

NIARA gown

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Oct 14, 2015

Pronovias hosts first runway show during New York Bridal Week

Pronovias, the world’s leading bridal fashion firm, showed during New York International Bridal week for the first time on October 10th. The runway show took place at the historic 583 Park Avenue and showcased the 2016 collections of Atelier Pronovias and Pronovias.

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Creative Director Hervé Moreau drew inspiration for the 2016 collection from the company’s long, successful trajectory and introduces new categories from Pronovias to the US market. These include a number of looks comprised of separates, each with a bodice and skirt. This concept allows for endless mixing and matching possibilities. The gemstone embroidery in the jewelled dresses was another standout, and the brand’s signature shirt dress style took on new life.

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Sumptuous fabrics were the essence of the collection, including exquisite French and Chantilly lace, mikado silk, crepe or brocade. Lingerie-inspired dresses with a touch of Hollywood glamour from the thirties and forties ruled the runway. Tulle was beaded with delicate embroidery to create a magical tattoo effect on the skin, especially on long sleeves and at the neckline and back. Floral lace, hand-draping, and embroidery give a romantic air to plunging backs and necklines.

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Sumptuous fabrics were the essence of the collection, including exquisite French and Chantilly lace, mikado silk, crepe or brocade. Lingerie-inspired dresses with a touch of Hollywood glamour from the thirties and forties ruled the runway. Tulle was beaded with delicate embroidery to create a magical tattoo effect on the skin, especially on long sleeves and at the neckline and back. Floral lace, hand-draping, and embroidery give a romantic air to plunging backs and necklines.

Special guests included influencers & members of the upcoming “Pronovias It Brides” campaign Danielle Bernstein of We Wore What, Rumi Neely of Fashion Toast and Jennifer Grace of Native Fox.  cast for the show featured top model Romee Strijd.

 The “Pronovias It Brides” also includes blogger, actress and television personality Whitney Port in addition to Bernstein, Neely and Grace. The campaign will feature the girls dressed as brides for the first time, in twelve dresses of their choice shot at the most iconic locations in New York City.

Hair for the runway show was by AVEDA.

 


May 09, 2015

“Once upon a time” Atelier Pronovias 2016

Yesterday we celebrated the most expected day for Pronovias, the Fashion Show. More than 2,000 guests attended the parade in the Oval Room of the Museu Nacional d’ Art de Catalunya (MNAC ) in Barcelona, ​​where he presented the Atelier Collection Pronovias 2016 .

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The fashion show invited its guests to discover the latest trends in bridal fashion from the Atelier Pronovias 2016 Collection under the theme “Once Upon a Time”, a collection inspired by fairytale princesses, creating designs with pure lines, volume and delicate details. For this season, the Atelier Pronovias 2016 gowns have plunging fronts and backs, that fade into the body thanks to a sophisticated layering design in which nude colour crystal tulle fabrics come together to create an second-skin effect.

Noble materials such as crêpe, organza, cotton pique, mikado and organza silk show their rich nuances, without leaving aside the company’s signature lace, with the additional proposal of chantilly lace as an alternative to crystal tulle. The collection is completed with tiaras and jewelled headdresses with over 300 hand-applied pieces in aged silver.

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The guests included national and international film and fashion celebrities and socialites, as well as press and purchasers from around the globe, all of whom enjoyed a fashion show with a unique presentation “Once Upon a Time…” including a prominent and wonderful clock that marked the beginning of the fashion show.

The guests included it blogger and digital ambassador for PRONOVIAS, Chiara Ferragni; Ana Boyer and Fernando Verdasco; Genoveva Casanova and Astrid Klisans; actress and daughter of Kevin Costner, Annie Costner; models Vanesa Lorenzo, Malena Costa, Raquel Jiménez and international model Petra Nemcova; socialites Olivia de Borbón and Julián Porras, Fiona Ferrer, Enrique Solís, Vega Royo-Villanova, Mónica de Tomás, Andrea and Alejandra Prat; footballer Iván Rakitic and his partner Raquel Mauri; Yolanda Cardona; and international it bloggers Rafaella Beckran, Thássia Savastano, Charlotte Groeneveld and Evangelie Smyrniotaki.

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Chiara Ferragni, it bride and ambassador for the fashion show said: “This new Project with Pronovias consists in proposing a different styling and innovate for the Atelier Pronovias 2016 dresses. I took care of organizing the styling before the shoot and complement the dresses with some accessories, jackets, shoes and handbags, and we gave them a look chic.” About the new collection Ferragni added: “I love the Atelier Pronovias 2016 dresses, there are true works of art and haute couture”.

At the same time Ana Boyer, faithful friend of the firm, said: “I have attended several times Pronovias Fashion Show and they are always amazing.” As for his relationship with Fernando Verdasco she added: “I am very well with Fernando and I see my future with him.”

Irina Shayk, who catwalked again for PRONOVIAS said : ” Getting back to Barcelona, ​​and being part of this beautiful Fashion Show it is a pleasure for me. The Atelier Pronovias 2016 collection is wonderful. Definitely my favorite dress is the one that closed the runway; it has a mermaid cut and nude color. “Dressed as a bride, Irina added,” I do not exclude the possibility to get married someday. If that day comes true, I ‘m sure my wedding will be surrounded by good friends and the closest persons of my life. “

The 7  meters wide and 7  meters long clock, built of wood and plexiglass, came to life when its handles starting to mark the countdown to the appearance of top model, Irina Shayk, who walked alongside an exceptional cast including Victoria’s Secret Angels: Blanca Padilla, Constance Jablonski, Romee Strijd and Cindy Bruna, among other international top models. The grand finale of this great fashion show came from the hand of the Pronovias design team: As Hervé Moreau, creative director, and the 67 people involved in the creation of the 50 dressed in the show, bid farewell to all the guests.

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 The grand finale of this great fashion show came from the hand of the Pronovias design team: As Hervé Moreau, creative director, and the 67 people involved in the creation of the 50 dressed in the show, bid farewell to all the guests.

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May 05, 2015

Fitting of the Pronovias 2016 Atelier collection

PRONOVIAS, leading brand in the bridal sector, has fitted the new Atelier Pronovias 2016 collection at the PRONOVIAS flagship store with top model Blanca Padilla and the brand’s creative director, Hervé Moreau.

The Atelier Pronovias 2016 collection has been traditionally tailored with fabrics of the highest quality, proposing clean cut designs with pure lines and vaporous skirts, as well as new fabrics like mikado silk, organza and silk satin, piqué and crêpe. At the same time, Chantilly lace over crystal tulle takes the leading role, achieving a tattoo effect on skin; a new technique developed by the Pronovias’ atelier, which has become the absolute trend.

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Regarding the new collection, which will be presented at the fashion show on 8 May, Moreau has mentioned: “The next Atelier Pronovias collection will surprise you once again. There will be completely new and ground-breaking lines. We cannot forget that PRONOVIAS represents all women, so we will have pure, conceptual and theatrical lines in addition to lace dresses that showcase the brand perfectly. I believe the collection will be magical, as magical as the collection’s theme: ‘Once Upon a Time…’”. About PRONOVIAS, the designer added: “It is a great honour to work for PRONOVIAS, a brand with 50 years of experience and a completely incredible history. I am fortunate to be able to design really exceptional products and create designs that are sold and are visible around the globe. For a designer, a stylist, there is nothing better than working for PRONOVIAS.”

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Blanca Padilla, who has worn a gown from the new Atelier Pronovias 2016 collection, mentioned: “This is the second time I wear a bridal gown for PRONOVIAS, and I love the dresses. If I ever get married, I will wear a dress like the one I am wearing now. With lace, sheer layers and a train”. The model, who will walk PRONOVIAS again after succeeding in the catwalks of Paris, London and New York, said: “Modelling away from home has been very enriching for me, a true challenge. It opens many doors and I’ve met many people, but I miss my own.” To succeed on the catwalk, Blanca says: “In order to succeed as a model one has to be confident, because we see so many girls that are really good, so it’s easy to feel discouraged. One has to be fully aware that she has something that others don’t have.”

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This presentation will mark the beginning of a week, which will end on May 8th with the long-awaited PRONOVIAS fashion show, where the Atelier Pronovias 2016 collection will be presented at the Museu Nacional d’Art de Catalunya. Blanca Padilla, Irina Shayk, Constance Jablonski, Romee Strijd and Cindy Bruna, among other international top models, will be part of the exceptional casting in a fashion show with a unique staging, where the audience will enjoy one of the live fashion events with the highest repercussion in the world.

About Hervé Moreau

Hervé Moreau has worked for Haute Couture brands like Jean-Louis Scherrer, where he was responsible for the men, women, bridal, lingerie, and accessories collections for 16 years (1993-2009). In 2013, Moreau started working as creative director at PRONOVIAS leading a design team formed by 60 professionals, involved in the design of all of the brands’ collections. Since then, Hervé Moreau works on new collections to design the best bridal gowns in the world by adding his own style and experience while maintaining the brand’s DNA.

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Aug 12, 2014

We love details

By Keyla from Tendencias de Bodas, LoveHunter

Have you imagined what your wedding dress will be like? I’m not talking about the style or cut, but about the details you would like it to have. For example, you might dream about lace or gemstone embroidery. Perhaps you want something plain in gauze or mikado, with a special touch like a grosgrain belt in champagne, or perhaps what you really want is for your dress to have pockets. These are the little details that make your wedding dress really special… your Pronovias dress.

The thing is… we fall in love with the details! From the type of neckline that makes the best of your figure to that suggestive style that reveals your back… or covers it with embroidered tulle. Details large and small that make all the difference to a wedding dress, which are not immune to fashion trends. The Pronovias 2015 collection is positively bursting with flowers in the form of delicate appliquéd organza blossoms, lace motifs and fantasy XXL blooms in white or pastel colours (like pink, blue and mint green).

 Pronovias Corina 2015 - Atelier Backstage

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