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pronovias 50 aniversiario

The first ever Pronovias fashion show was held on August 28th, 1968 at the "El Suizo" shop in Paseo de Gracia 74. Clients from all over Spain were in the audience.

Pronovias fashion shows have always strived to translate the firm's creative language to its set designs. Pronovias is synonymous of design and creativity, qualities which are always present on the runway.

Its fashion shows are an inspiration for the global bridal industry. The firm casts the best international models and they always have a leitmotif. The shows always take place in one of the magical venues that Barcelona city offers.


The body is kept covered by dresses that
skim the figure like a second skin.


Stylised figures and designs
oozed with superstar glamour.


Historicism and experimentation
with materials inspired the firm
during the late 20th century.

There's a whole lot going on behind the curtains but not many people get to see it. Backstage is where Pronovias ensures that every show’s details are taken into consideration. Make-up artists and hair stylists work their magic and use their professional skills to make our models even more beautiful. Now is the time for the final touches, so everything is just perfect.
Year after year, Pronovias fashion shows have attracted crowds of well-known faces from the worlds of cinema, fashion and society worlds from Spain and worldwide. The celebrities and socialites who have been guests at Pronovias fashion shows include: Stacy Keibler, Francesca Eastwood, Petra Nemcova, Margaret and Rainey Qualley, Amanda Hearst, Lauren Remington Platt, Federica Pellegrini, Isabel Preysler, Tamara Falcó, Ana Boyer, Charisse Verhaert and Genoveva Casanova among others.
What goes into creating a fashion show?
A lot of effort, dreams and nerves happen when creating a fashion show. The entire team at Pronovias work against the clock to make sure that everything goes as planned. The dresses are prepared, the models, the setting...
and 3,2,1... Lights! Camera! Action!

Take a look at how Pronovias latest fashion show, "La Fábrica de los Sueños", was created and performed.