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JOSEPHINE DE LA BAUME SHINES AT OPENING EVENING OF PRONOVIAS FLAGSHIP STORE IN PARIS

Opening ceremony in collaboration with the Paris Tout P’tits association

Paris, 18 November 2016 .- PRONOVIAS, the worldwide leader in bridal fashion, opened its flagship store in Paris yesterday at 9 Place des Victoires, in collaboration with the Paris Tout P’tits Association, a non-profit organization set up in 1992, whose mission is to provide for the basic needs of babies under 18 months old who are born into impoverished families in Paris.

PRONOVIAS continues to dress women for the most beautiful day of their lives in this new flagship store with a surface area of 650m2 spread over two floors, and a 35m2 window display. Here they can find the Atelier Pronovias, Pronovias and Pronovias Cocktail collections, as well as their respective collections of accessories, designed by PRONOVIAS’ Creative Director, Hervé Moreau.

Among the 250 guests at the event, we had the honour of welcoming French singer and actress Josephine de la Baume, wearing COIMBRA dress from the PRONOVIAS Cocktail Collection, an elegant evening gown with a V-neckline. Flawless in the Chantilly lace confection with gemstone embellishments, she added: “I love the silhouette and the fluidness of this dress; it subtly reveals and flatters the feminine shape.” French influencer Caroline Bassac, the newest edition to the 2017 #PronoviasItBrides project, also was present for the special occasion.

We were also honoured with the presence of Alberto Palatchi Ribera, Chairman of Pronovias, and Hervé Moreau, the brand’s Creative Director.

Moreau works on all of the company’s collections, contributing his style and experience in design and creativity, qualities that have helped Pronovias shine year after year

The process of ongoing creation and reinvention is evident in the collections conceived in the group’s design workshop, the epicentre where the new ideas come to light.

About the PRONOVIAS Group

The Pronovias Group continues to consolidate its position as a leader in the bridal sector year after year. It started out as a family business in 1922, and is now the world’s leader in bridal gowns. Pronovias is present in over 150 countries, with 155 stores and over 4,000 sales points.

About Paris Tout P’tits

Paris Tout P’Tits is a non-profit Association founded in 1992, whose mission is to provide for the needs of babies under 18 months old who are born into destitute families in Paris. Volunteers distribute packages containing formula milk, baby food and nappies 5 days a week. www.paristoutptits.com

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