Alessandra Rinaudo has fostered a lifelong passion for luxury design and bridal couture, and designing her first line for Atelier Pronovias is a dream come true.


Imagine pulling up in a limousine, stiletto-stepping onto a rolled-out red carpet surrounded by a sea of flashing cameras. Now channel the icons of Golden Age glamour, the unforgettable elegance of Sofia Loren, the jaw-dropping style of Grace Kelly.


That’s how Alessandra Rinaudo will make you feel when slipping on the breathtaking gowns of the Atelier Collection.


Inspired by the most striking Hollywood stars and the star dresses from the Maison’s heritage, Rinaudo's new collection invites you to step into the spotlight on your wedding day.


When creating her mood board, Rinaudo was drawn to the masterpieces of Pronovias’ heritage. She laid out sketches of vintage tuxedo gowns, scribbled notes about plisse soleil that opens like the rays of the sun. Pictures of age-old movie stars framed her drawings as she masterminded never-before-seen silhouettes and bridal accessories that take you from wedding to red-carpet-ready.


Discover high-impact ruffles, debut never-before-seen silhouettes, and see just how hand-beaded embroidery can convert gowns into jewels.


Rinaudo is taking Hollywood glamour to the next level, crafting haute couture wedding gowns to make you feel like the star of your very own wedding day.




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