Introducing our new Pronovias Artistic Director, Alessandra Rinaudo. A second-generation bridal connoisseur, she grew up
in Italy among the precious fabrics and romantic silhouettes of her mother’s wedding dress boutique. Her childhood
fantasy was to become a bridal designer, and working for Pronovias, a brand with such international renown, is a dream
The thematic inspiration for the new collection was Hollywood, internationally renowned for its glamour, fame,
and star-studded boulevards.
From Golden Age movie stars like Marylin Monroe, Sophia Loren, and Elizabeth Taylor, to modern-day icons like Emma
Stone, Scarlett Johansson, and Jennifer Lawrence, these women were all known for their breathtaking beauty, undeniable
confidence, and sexy, trend-setting style.