#PronoviasEdit is a new project from Pronovias, starring national and international celebrities. Each of them will choose their favourite pieces from the NEW 2020 COLLECTION, both bridal and cocktail lines.
by Valentina Ferragni
This autumn, influencer Valentina Ferragni was the centre of attention at the exclusive #PronoviasEdit event at our shop in Milan. Valentina picked her five favourite dresses, fitting her style and personality. These included two wedding dresses from the Pronovias Atelier collection and three cocktail dresses from The Party Edit.
Singer-songwriter Ana Guerra came to our flagship shop at C/Velázquez to choose her five dresses, this is what she had to say about it: “I wanted to pick dresses that say something about me and my personality. That's why they are all so different. This dress is more romantic dress, this one more hardcore, sweet... and I'm all of that.”
Louise Roe joined up with Pronovias again to show off her five favourite dresses on the streets of London. The famous British television host, journalist and model chose Pronovias for her wedding in 2016, and many times for the red carpet. That's why she calls the brand “a sure thing and super special”.