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Give your dress a Second Life! 


You’ve given your dress your love. Now give it a ‘Second Life’ with this exciting new Pronovias program!

Once your wedding is over, bring your bridal gown* to a Pronovias flagship store, where it will be altered, without any additional cost, into a dress you can wear again and again.

That’s right! Just imagine being able to step into your wedding dress for a party, a birthday, or, most romantic of all, your next wedding anniversary.

*Selected Dresses only, marked as “Second Life” Dress

AGNES Second Life


Pronovias Artistic Director Alessandra Rinaudo has lovingly [re]designed a selection of ‘Second Life’ looks ranging from Romantic to Boho, Elegant to Party. 

On top, giving your dream dress a ‘Second Life’ is a small step in looking after the environment and helping make our planet more sustainable, so what’s not to love?

BIMMAH  Second Life dress

Here’s a selection of the glamorous looks you can create with your Pronovias ‘Second Life’ dress.

Let´s help the planet, together. 

Second Life

PARTY looks



FARAFRA Second Life dress


TYSON Second life dress

Second Life

BOHO looks


Second Life




ROSSETI Second life dress


SKELLIG Second life dress

Second Life



Have you still got questions? Here’s some answers.

When can I ask for my dress to be given a ‘Second Life’?
Requests for ‘Second Life’ alterations must be made when you purchase your dress.

Can any Pronovias dress be given a ‘Second Life’?
Currently the program includes 50 dresses, but we will be adding more with each new collection.

How much does it cost?
Nothing! Alterations to ‘Second Life’ dresses are free of charge, providing they are requested when you purchase your wedding dress.

How long will the ‘Second Life’ alterations take?
It can take at least four weeks to make the alterations – each store manager will let you know depending on the atelier availability

Does the program run all year long?
The program is available to you for 12 months from the date you pick up the dress. Alterations are offered to be made by our store ateliers from November to February.

See full Terms and Conditions here 

Find Your Dream Dress

Make an appointment and get inspired by more Pronovias wedding dresses at your nearest store!

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