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Give your dress a Second Life! 

You’ve given your dress your love. Now give it a ‘Second Life’ with this exciting new Pronovias program!

Once your wedding is over, bring your bridal gown* to a Pronovias flagship store, where it will be altered, without any additional cost, into a dress you can wear again and again.

That’s right! Just imagine being able to step into your wedding dress for a party, a birthday, or, most romantic of all, your next wedding anniversary.

Pronovias Artistic Director Alessandra Rinaudo has lovingly [re]designed a selection of ‘Second Life’ looks ranging from Romantic to Boho, Elegant to Party. 

On top, giving your dream dress a ‘Second Life’ is a small step in looking after the environment and helping make our planet more sustainable, so what’s not to love?

*Selected Dresses only, marked as “Second Life” Dress

6 simple steps to follow: 

1. Choose your dream dress from the 50 available second life options. 

2. Pick up your first altered dress for your wedding

3. Between X and Y timeframe you can decide to bring a second life to your dress

4. Confirm with your Pronovias store that you would like to complete the second life alterations

5. The store schedules your alterations

6. You receive your Second Life dress! 

“This is a very innovative project because what we are doing is giving a new life to dresses that are traditionally only worn once, “explains Alessandra Rinaudo.

“Seeing a dress that we have made with so much love and dedication continue to form part of a woman’s wardrobe forever makes me very, very happy.”


AGNES Second Life


BIMMAH  Second Life dress

Here’s a selection of the glamorous looks you can create with your Pronovias ‘Second Life’ dress.

Let´s help the planet, together. 

Second Life

PARTY looks


FARAFRA Second Life dress


TYSON Second life dress

Second Life

BOHO looks

Second Life



ROSSETTI Second life dress


SKELLIG Second life dress

Second Life


Have you still got questions? Here’s some answers.

When can I ask for my dress to be given a ‘Second Life’?
Requests for ‘Second Life’ alterations must be made when you purchase your dress.

Can any Pronovias dress be given a ‘Second Life’?
Currently the program includes 50 dresses, but we will be adding more with each new collection.

How much does it cost?
Nothing! Alterations to ‘Second Life’ dresses are free of charge, providing they are requested when you purchase your wedding dress.

How long will the ‘Second Life’ alterations take?
It can take at least four weeks to make the alterations – each store manager will let you know depending on the atelier availability

Does the program run all year long?
The program is available to you for 12 months from the date you pick up the dress. Alterations are offered to be made by our store ateliers from November to February.

See full Terms and Conditions here 

Find Your Dream Dress

Make an appointment and get inspired by more Pronovias wedding dresses at your nearest store!


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