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ABOUT US

PRONOVIAS is a family firm that began life in 'El Suizo', a prestigious Barcelona store founded by Alberto Palatchi Bienveniste in 1922 that specialised in lace, embroidery and high-quality silk fabrics.

What started as a family business would later grow to become Pronovias. In 1964, when Alberto Palatchi Ribera joined, the company pioneered the creation of the first prêt-à-porter bridal fashion, a revolution at the time, which made wedding dresses accessible to all women.

The company started internationalising in 1977, pioneering the franchise business and opening the first store of this kind in the Netherlands before moving into North America and Asia during the nineties. Pronovias leads the world with its extensive distribution network, with more than 4,000 points of sale in more than 105 countries.

Since the seventies, Pronovias has had network of 50 franchises which shares the values and savoir-faire of its own stores, guaranteeing a unique shopping experience, that has reached all corners of the world.

In 2017 the BC Partners investment group bought the company that until then had a more familiar approach, to start its expansion and growth plan. In 2018 Nicole Fashion Group becomes part of the Pronovias Group and in 2019 Ladybird joined the team. The expansion process is supported by the creation of subsidiaries in New York, Italy and Shanghai.

RESPECT

Integrity & politeness

Diversity

Service attitude and empathy

Active listening

Being present

STRONGER TOGETHER

Transparency

Celebrate achievements

Fun together

Accept to be productively challenged

Acknowledgment

EMPOWERMENT

Accountability & delegation

Maturity

Trust other & openness

Can propose new ideas

Right to do mistakes

INNOVATION

Be curious

Outside-the-box thinking

Openness to change

Embrace diversity

Stop "yes, but…"

PERFORMANCE DRIVEN

Dynamic & constructive

Objective & focused on results

Efficiency driven

Quest for agile excellence

Simplicity: less is more

BRAND PORTFOLIO

pronovias

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