Select a location
By selecting a location, you will be able to see special events, exclusive promotions and information near you.
Dear Hero Brides-To-Be,
Thank you so much for your interest on the Heroes Collection.
Due to the high number of requests received from across the world, we temporarily close the registration form to
participate in this initiative.
We are currently working to check all the necessary documentation provided by our Hero brides-to-be and will provide
confirmation of Heroes Collection appointments in the following days.
KIND REMINDER: In case you have already scheduled a regular appointment during the past days (from March 20th – April,
2nd) in one of the selected flagships, and you are one of the eligible brides-to-be to try the Heroes Collection, please
Pronovias Group Artistic Director Alessandra Rinaudo curated “THE HEROES COLLECTION” for this important occasion, selecting a wide variety of beautiful, unique wedding dresses especially for these brides. She described these workers as “soldiers, unrelenting in their battle to heal the sick. It is an honor to show my support and raise awareness for all of these women doing their best to overcome this pandemic. Love will conquer all.”
All hospital-employed brides-to-be who assisted in this crisis are eligible for a free gown from until August 31st, 2020. THE HEROES COLLECTION will be available exclusively in flagship stores. Pronovias stores: Spain (Barcelona, Madrid -Velázquez, Sevilla), Italy (Rome, Milan), France (Paris, Lyon, Marseille) Portugal (Lisbon), United Kingdom (London), United States (New York, Los Angeles, Miami, Houston), and Mexico (Mexico City). In all Nicole stores in Italy.
Pronovias Group Artistic Director Alessandra Rinaudo curated “The Heroes Collection” to support the heroes at the
frontlines of the COVID-19 outbreak. The group will be donating dresses from this collection to all hospital-employed
brides-to-be so they can find their dream dress.
Due to the high level of demand, the process to schedule an appointment to claim for your "heroes dress" is closed. We
are now processing all the requests received and will be providing feedback to the brides who are eligible to this
initiative in the following weeks.
We want to thank each and every Hero bride and hope the "Heroes Collection" dress fulfills the dream they are putting on
hold now to put others first. Thanks to you, #LoveConquersAll.
You must be a hospital-employed bride-to-be who has assisted in the COVID-19 pandemic. You will need to show an ID
and provide a document for full-time hospital employment that begins in March 2020 at the latest, for example a payslip.
Please also provide a document confirming that your wedding date will take place during the year of 2020.
Due to the high number of requests received, the process for signing up for a “Heroes Collection” dress is now closed.
Due to the high number of requests received, the process for signing up for a “Heroes Collection” dress is now closed. We want to thank each and every Hero bride and hope the "Heroes Collection" dress fulfills the dream they are putting on hold now to put others first. Thanks to you, #LoveConquersAll.
Due to the high number of requests received from across the world, we temporary close the registration form to participate in this initiative. We are currently working to check all the necessary documentation provided by our Hero brides-to-be and will provide confirmation of Heroes Collection appointments in the following days. KIND REMINDER: In case you have already scheduled a regular appointment during the past days (from March 20th – April, 2nd) in one of the selected flagships, and you are one of the eligible brides-to-be to try the Heroes Collection, please
The collection will be available in the following Pronovias’ Flagship stores: Spain (Barcelona, Madrid-Velázquez, Seville), Italy (Rome, Milan), France (Paris, Lyon, Marseilles), Portugal (Lisbon), United Kingdom (London), United States (New York, Los Angeles, Miami, Houston) and Mexico (Mexico City). The collection will also be available in all of Nicole’s Flagship stores in Italy (Milano, Torino, Centallo, Bassano del Grappa). Each store has a limited stock. The collection will be available in the following multi-brand bridal stores stocking our brands: Kleinfeld Hudson‘s Bay,Toronto (CA); Volle S Bridal & Boutique, Illinois (USA); Mira Couture, Chicago, Illinois (USA); Luxe Bridal Rack; Chicago, Illinois (USA); La Belle Elaines, Seattle, Washington (USA); Bolee Bridal Couture, Sunnyvale, California (USA); Mon Amie Bridal Salon, Costa Mesa, California (USA); Pebbles Bridal, Woodland Hills, California (USA); Patsys A Bridal Boutique, Dallas, Texas (USA); En Blanc, Santa Monica, California (USA); Marie Gabriel Couture, Indianapolis, Indiana (USA); Something White, Independence, Ohio (USA); Couture Bridal Miami, Miami, Florida (USA); Alexandra S Boutique, Fall River, Massachusetts (USA), Kleinfeld, New York, New York (USA); Castle Couture, Manalapan, New Jersey (USA).
We are calling this collection “The Heroes Collection” and it is a set of dresses that Alessandra Rinaudo has selected specifically for today´s heroes, hospital staff fighting the global pandemic. These are beautiful designs selected from the Pronovias Group´s brands.
The collection will be available at the selected stores as soon as the local authorities
recommend for retail stores
to be open again. The dresses will be available from the moment our stores re-open until
the 31st of August, while
supplies last.
In case of stores currently open, as soon as activities resume after the lock down in
Spain, Pronovias Group will ship
the goods.
The collection will be available in the selected Flagships Pronovias and Nicole stores while supply lasts and no later than 31st of August 2020, while supply lasts.
No, only the dresses that are part of the "The Heroes Collection", selected by Alessandra Rinaudo, the Pronovias Group Artistic Director. Only "Heroes Collection" dresses will be donated.
Alterations are not included.
Accessories are not included in the donation.
Only one dress will be donated to the bride-to-be.
The "Heroes Collection" is dedicated to brides-to-be working at Hospitals fighting this pandemic.
Due to high number of requests, the registration process and new appointment requests for a "heroes collection" dress is temporary closed. In case you have already scheduled a regular appointment during the past days (from March 20th – April, 2nd) in one of the selected flagships, and you are one of the eligible brides-to-be to try the Heroes Collection, please
The selection of dresses will be available in Flagship stores only 15 Pronovias Flagship stores: Spain (Barcelona, Madrid -Velázquez, Sevilla), Italy (Rome, Milan), France (Paris, Lyon, Marseille) Portugal (Lisbon), United Kingdom (London), United States (New York, Los Angeles, Miami, Houston), and Mexico (Mexico City). In 4 Nicole stores in Italy (Milano, Torino, Centallo, Bassano del Grappa). The selection of dresses may vary by store. Once you receive the elegibility check from our team, you are welcome in our store to try on your "Heroes Collection" dress.
Select a location
By selecting a location, you will be able to see special events, exclusive promotions and information near you.