Give your dress a Second Life

Give your dress a brand new look and help save the environment

Your bridal dress is too beautiful to be worn only once. Just imagine being able to wear it after your wedding to a party, a birthday, or, most romantic of all, your next wedding anniversary.

With a #PronoviasSecondLife, now you can!

Pronovias Artistic Director Alessandra Rinaudo has lovingly [re]designed a selection of Second Life dresses ranging from Romantic to Boho, Elegant to Party.Select a Second Life wedding dress, choose your look, and we’ll do the rest – at no extra cost!

There are more than 50 Pronovias Second Life bridal gowns, each with its own, bespoke set of alteration options.
These include shortening the length, eliminating sleeves, and adding belts, straps and sashes to create a totally new look.

“This is a very innovative project because what we are doing is giving a new life to dresses that are traditionally only worn once.“ explains Alessandra Rinaudo.

“Seeing a dress that we have made with so much love and dedication continue to form part of a woman’s wardrobe forever makes me very, very happy.”

Second Life [re]designs allows you to transform your dream dress into a new occasion dress to be worn again and again.

1. Choose a wedding dress displaying a Second Life icon*.

2. Purchase it at one of our Pronovias only Stores

3. After your wedding, return your dress to the same store and we will make the alterations for you at no cost! You will have 12 months from the day you pick it up from one of our Pronovias only stores.

4. Pick up your Second Life altered dress and it’s yours to wear again and again!

*Selected Dresses only, marked as Second Life Dress


AGNES Second Life


BIMMAH  Second Life

Get inspired with the glamorous Second Life dresses you can choose from.

Give your dress a Second Life and help save the planet!

Second Life

PARTY looks


FARAFRA Second Life


TYSON Second Life

Second Life

BOHO looks

Second Life



ROSSETTI Second Life


SKELLIG Second Life

Second Life


Have you still got questions? Here’s some answers.

When does the ‘Second Life’ program begin?
The program begins January 1, 2022 and applies only to the dresses that feature the Second Life logo. The program is not retroactive to any dresses that were purchased before that date.

When can I ask for my dress to be given a Second Life?
Requests for Second Life alterations can be requested within 12 months from when you pick up your wedding dress. Please remember however that appointments for alterations, and the alterations themselves, can only be carried out November to February.

Can I go to any store to request a Second Life alteration?
This program is only available in a selection of Pronovias flagship stores:

Can any Pronovias dress be given a Second Life?

Currently the program includes 50 dresses selected carefully by Alessandra Rinaudo, Pronovias Group Chief Artistic Officer. We will be adding more with each new collection launched.

Can I choose the alterations for my dress?
Alessandra Rinaudo, Artistic Director of Pronovias, has selected and redesigned each of the gowns included in the program, so the alterations included will be only the ones she proposed for your dress. Any other modifications, including size adaptation, are not included.

How much does it cost?
Nothing! Alterations included in the program to transform the ‘Second Life’ dresses after the wedding are free of charge.

How long will the Second Life alterations take?
It can take at least four weeks to make the alterations. But each store manager will indicate exactly how long, depending on their atelier’s availability. Appointments and alterations can only be scheduled from November to February.

Does the program run all year long?
The program is long lasting as our commitment to the environment. After you pick up your wedding dress, you will have 12 months to decide to transform your dress. But the alterations and the appointments will be only done within the period of November to February.

How many appointments I will have?
The Second Life program includes two visits to the Pronovias store where you purchased your dress from. The first one when you bring your bridal dress back after your wedding to note the alterations to be done and the second short appointment will be during your dress pick up. All the visits should be arranged in advance with the store team.

Find Your Dream Dress

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