We use cookies to improve our services and to enhance your browsing experience. Your continued browsing will mean that you accept the use of cookies. Click here to view our Cookie Policy. Accept
Menu
CHAPTER 1

1922

Pronovias is a family firm that began life in El Suizo, a prestigious Barcelona store that specialised in lace, embroidery and high-quality silk fabrics founded by Alberto Palatchi Bienveniste in 1922. Catalonia's high society brides had their wedding dresses made here.

The sixties
1964 First collection

The company launches its first collection of prêt-a-porter wedding gowns in Spain, and St Patrick is born.

1968 First fashion show

Spain's first specialist bridal stores appear. Pronovias shops became the perfect place for brides to find their dresses and accessories. This year, the shop in Paseo de Gracia in Barcelona organised its first fashion show.

The seventies

Sober, refined models in alpaca and necklines and sleeves embellished with guipure lace with gold thread were a real innovation at the time. Godets with pastel colours and prints appeared in skirts.

The eighties
1980 Conquering Europe

This was the decade when the brand went international. Stores opened in Germany, France, the United Kingdom and Italy and Pronovias started appearing in Latin America.

1980A classic renovated

Classic bridal styles were in fashion again. The traditional bride we are accustomed to seeing today. White dresses with veils.

The nineties

Pronovias Costura was born. It was launched in Barcelona, in Via Augusta/Diagonal street,
a new concept store where brides found wedding dresses that blended prèt a porter with pure handmade craftsmanship.

EL 2000
2004 The first
collaborations

The first collections were launched under licence, working with designers such as Hannibal Laguna, Lidia Delgado and Miguel Palacio. They were followed by names such as Emanuel Ungaro, Badgley Mischka, Lorenzo Caprile, Valentino and Elie Saab.

2008 New York

The six-storey flagship store opened in New York between 5th Avenue and Madison.

2013

Launch of the Atelier Pronovias Collection. This new collection of dresses features some real treasures, all featuring sumptuous fabrics, stunning silks and exquisite lace, hand stitched onto Chantilly, gauze and taffeta.

50 year after its creation, Pronovias is the worldwide leader of the bridal industry

0
Owned stores
0
Sales points
0
Countries
0
Years of experience
"For the future, Pronovias has an ambitious expansion project whose mission is to dress the dreams of the brides all over the world."